I'm Tired of Using Technology

I wonder if Justin Timberlake is going to be one of those instantly recognizable voices in American pop music that will make fans purchase anything he sings on.

What was once a voice that was so deliberately borrowed from Michael Jackson is now the superlative for white boy soul.

There's no doubt Jackson's music will live forever. But even if he's appreciated in new hip-hop and soul (i.e., Rihanna's "Don't Stop The Music", Kanye West's "Good Life"), it's a faded memory of greatness, which makes us grasp Timerblake even tighter for being so young, prolific, alive and talented.

I like Timberlake a lot, and FutureSex/LoveSounds was an addictive surprise for me last year. He's working with everyone right now: Madonna, Duran Duran, and most recently, 50 Cent.

When you hear Timberlake's voice come in on 50 Cent's "Ayo Technology," you get a little bit of the goosebumps you would get hearing Michael Jackson on Diana Ross's "Eaten Alive."

The trouble with the "Ayo Technology" video, however, is Timberlake looks like a freakin' dwarf compared to the masculine man meat that is 50 Cent. Timberlake, who can often walk on air in music videos, looks uncomfortable bouncing in the background. I can't put my finger on it, but even 50 Cent looks a bit self-conscious -- maybe because it's his big pop song and he has only 1/3 of the rapping duties?

Timberland, wise as always, was able to keep his guest appearance outside from these two with a neat Minority Report scene. JT should have kept the collaboration in the studio and away from the music video.

The song itself is pretty good. It's trashy and familiar ("My Love," anyone?), and no big surprise why it doesn't stand a chance against Kanye's "Stronger."

I must add, 50, Timberlake and Timberland look like they're having a blast performing it live at the VMA's.